Business Ideation Process: How to develop a business idea

Emmviron Company
3 min readMay 17, 2023
Business Idea Discussion

Before the birth of the next up-and-coming business, there is often an exciting ‘aha!’ moment. While numerous individuals may have ideas for successful startups, only a chosen few possess the courage to turn those ideas into tangible reality.

There is no secret recipe for a guaranteed successful business concept, there are only strategies that can help you create a strong foundation for a profitable venture.

If you’re looking to generate a business idea but are unsure of what product or service to offer, there are various approaches you can take. One method involves conducting a thorough analysis of market trends and consumer demands, while another entails identifying unmet needs within the market.

Consider the following strategies to help you develop a viable business idea;

  1. Examine Your Own Skill Set for Business Ideas: Consider exploring your talents and track record, as they can serve as the foundation for a profitable business. Reflect on your day job and extracurricular activities to identify the skills you possess and how they could be leveraged in your own venture. By recognizing your existing skills and experiences, you can discover business opportunities that align with your expertise.
  2. Identify Underserved Needs: Remain vigilant and attentive to identify areas in the business world that have unmet needs. A useful approach is to regularly read the news with the specific goal of generating business ideas. You might be astonished by the number of opportunities your mind can generate when you stay informed about current events, identify market trends, explore new fads, delve into industry news, and occasionally stumble upon innovative ideas with potential business applications.
  3. Invent a New Product or Service: Observe your daily life and consider how you can address and enhance various pain points. Engage with people around you and inquire about additional services they would appreciate. When you initiate brainstorming sessions, direct your focus toward a specific target market and generate ideas for services that would resonate with that particular group.
  4. Add Value to an Existing Product: Building a successful business doesn’t always require reinventing the wheel. Instead, consider how you can enhance an existing product or service. Focus on finding ways to improve upon what already exists in the market. By identifying the pain points or limitations of an existing product, you can develop innovative features, offer better quality, enhance functionality, improve convenience, or provide superior customer service.
  5. Investigate Other Markets: Discovering a new market for an existing product is an effective method for generating a business idea. One strategy to consider is implementing low-end disruption, which involves positioning your product or service at the bottom of the market with a low-priced offering. This allows you to capture a segment of customers who are currently underserved or priced out of existing options. Once established in the market, you can gradually work your way up by expanding your product offerings, improving quality, and targeting higher-end markets.

Remember, a successful business idea often combines market demand, a unique value proposition, and your passion and expertise. Be patient and persistent during the ideation process, and don’t be afraid to iterate and refine your ideas along the way.

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Emmviron Company
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